If you’re giving the title of this post the side-eye, you’re not alone. Then again, you may be surprised to hear that men are seeking out Botox therapy more frequently.
In fact, the incidence of men opting for Botox injections has increased 300% recently. So, those of you reading this; those who think that aesthetics treatments are only for women, or that caring about your appearance is somehow “not masculine”, think again.
Those Old School ideas are going out the window.
Why are men getting Botox injections?
We’re all human, guys. Aging impacts men just as much as it does women. These days, men are seeking out Botox because they want to look younger and feel more confident. And it’s not just a matter of being more attractive in the pursuit of a mate. It’s also about work.
Increasingly, men know that employers trend toward youth in the hiring process. Even in terms of advancement in an existing role, a certain vigor is sought out. Sometimes it’s unconscious, but we all know that the way we look can drive the way people respond to us. Whether we like it or not, the same is true of employers.
A study at the University of Texas has determined that people whose appearance is considered attractive earned up to 4% more than those deemed less so. That’s a statistic that should get any guy’s attention.
So, yes. Botox is for men, too. You’re reading this because you’re interested in finding out more about Botox. It’s possible that you harbor some misgivings about the treatment, itself. Read on and we’ll tell you why Botox is a safe, effective therapy that can not only make you look younger, but prevent lines and wrinkles and give you a fresher, more youthful appearance.
The “Brotox” effect.
The increasing numbers of men opting for Botox therapy has given rise to the term “Brotox”, so guys considering the treatment are jumping on a well-established bandwagon that’s rolling along at a good clip.
Almost 20% of Botox customers are men and that number is growing. With time, people of both sexes have come to understand that Botox doesn’t freeze your face. That’s not how it works. Botox works by temporarily reducing the activity of muscles under the skin.
A skilled technician knows exactly how to achieve your goals for Botox injections, reducing the appearance of lines and preventing them from appearing at all, in younger clients. Botox also has a lifting effect which can result in a fuller appearance in the cheeks and jawline.
Ethos Aesthetics + Wellness.
At Ethos Spa, we offer doctor-directed aesthetics treatments on the leading edge, for men and women. We believe that looking incredible and feeling amazing is for everyone. Our skilled technicians make men feel right at home at our luxurious day spa. All we do here is governed by a Board of medical professionals.
Contact us to find out more about why Botox is for men, too.
Did we say Botox? We meant Brotox!
